
Socionomics Companion Collection
Socionomic Studies of
Society and Culture
How Social Mood Shapes Trends from Film to Fashion
by Robert Prechter & The Socionomics Institute
Hardback Book | 588 pages
Suppose you could understand why stars who rule the airwaves and movie screens one minute can be catapulted to obscurity the next. And why genres of TV shows become popular overnight. How and why trends fluctuate in the attendance of sporting events; the next big thing in fashion; and the styles, sizes and colors of cars that people buy. With dozens of examples drawn from history, Socionomic Studies of Society and Culture reveals a remarkably simple way to do exactly that.
Understand — and even anticipate — pop culture trends
The Socionomics Institute’s tome rewrites the book on what makes pop culture popular. Each chapter unveils how you can understand — and sometimes even anticipate — trends in areas from fast cars to superstars and from sex to the cineplex. Delightfully fun and seriously useful, Robert Prechter and fellow contributors will change your view of the world around you. They empower you to peer around the corner and anticipate a new trend before anyone else does. Whether your interests are reflected in Scientific American, The Wall Street Journal, Cosmopolitan, Rolling Stone or Variety, you will find a wonderfully rich world in the field of socionomics.
What Readers Say:
About the Authors:

Robert Prechter Founder and President, Elliott Wave International
Robert R. Prechter’s name is familiar to market observers the world over. Since founding EWI in 1979, Prechter has focused on applying and enhancing the Wave Principle, R.N. Elliott’s fractal model of financial pricing. Prechter shares his market insights in The Elliott Wave Theorist, on of the longest-running financial publications in existence today. Prechter has developed a theort of social causality called socionomics, whose main hypothesis is endogenously regulated waves of social mood prompt social actions. In other words, events don’t shape moods; mood shapes events. Prechter has authored and edited several academic papers. He has written 18 books on finance and socionomics, including a New York Times bestseller.

The Socionomics Institute
The Socionomics Institute (SI) is a research center dedicated to using data on social mood to understand and anticipate social trends. Since 2009, it has published the monthly magazine The Socionomist which prepares readers for trends in politics, pop culture, public health and more. SI’s five-book series introduces readers to Robert Prechter’s socionomic theory of social causality and its applications. The institute also hosts a vibrant research program which generates peer-reviewed studies. You may have seen SI’s research featured in USA Today, CNBC, the New York Times, the Washington Post and dozens of other media outlets. For more, visit: www.socionomics.net
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Socionomic Studies of Society and Culture
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Socionomics Causality In Politics
Together, these books bring in-depth studies and real-world insights into how social mood shapes culture, behavior and political trends.
$70 $47
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